But it was not launched until April 12, 2011, after it gained momentum in response to Tokyo Metropolitan Ordinance Regarding the Healthy Development of Youths' 2011 passing of Bill 156, which many manga creators opposed.
Takeshi Nogami announced the publication of an anti-Ordinance dōjinshi at Comiket 79, entitled An Idiot's Guide to Tokyo's Harmful Books Regulation.
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According to Anime News Network (ANN), at the New Manga Creators Awards ceremony Kazuhiko Torishima, senior managing director and editor, said he wanted "new manga authors to produce manga that would blow away Tokyo Governor Shintaro Ishihara" and Masahiko Ibaraki, editor-in-chief of its third editorial department, added that he did not want the increased regulations to have a chilling effect on their content and they would still feature anything that was exciting.
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