The street is home to some of the region's most sought-after stores including Louis Vuitton, Chanel, Hermès, Burberry, and Coach.
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After he later relocated to Los Angeles and opened a gallery on Rodeo Drive in Beverly Hills, celebrities such as Fred Astaire, Cary Grant, Katharine Hepburn, Walter Huston and Alfred Hitchcock became clients.
In Los Angeles County, pedestrian scrambles are used in the Rodeo Drive commercial area of Beverly Hills, at the intersection of Westwood and La Conte Avenues in the Westwood section of Los Angeles immediately adjacent to the UCLA campus, and at the intersection of Jefferson Boulevard and Hoover Street near the University of Southern California, as well as in Pasadena at the intersection of Raymond and Colorado.