Another television spot likened the Avenger to the "superhero" vehicle for the everyman, depicting a driver piloting his Avenger through Gotham-like streets and alleys, speaking to the MyGig entertainment system in distinctly Batman-reminiscent tones, to arrive home, pull into a two-car garage and open the rear door to a sleeping child in the rear car-seat.
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In the US, the Avenger was launched with a 30 second television ad, "Tuned Up," that debuted Sunday, March 4, 2007 during NHL hockey, an ad in which a lab technician discovers he can play Smoke on the Water by Deep Purple on the Avenger's transmission.
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