Bordon has been a strong supporter of the idea of a "Democratic Party" since 1992, when he left the Democratic Party of the Left to form Democratic Alliance, forerunner of the first Democratic Union, The Democrats and Democracy is Freedom – The Daisy, respectively.
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UD was founded on 11 September 2007 by two dissenting members of Democracy is Freedom – The Daisy (DL), Willer Bordon (leader of the new party) and Roberto Manzione, and two leading consumer rights leaders, Elio Lanutti and Bruno De Vita, leader of United Consumers, which was integrated in the new party.
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