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Isuzu, Mitsubishi Fuso and UD/Nissan Diesel have been the most common marketers of cab over-type medium duty cab/chassis used as platforms for box trucks.
Over the years, the company introduced other brands like Volkswagen, Mazda, Škoda, Maruti, Suzuki, Iveco, Nissan Diesel, Bobcat, Liebherr, Case CE, Case IH, New Holland into the market.
Since taking over in late 2007, Westaway has seen the club sign a new major sponsor, Jeld-Wen, and a new coach's sponsor, UD Trucks.
Consequently, the company's primary competitors in the North American market are other manufacturers/marketers of medium-duty cabover trucks; namely: Isuzu Commercial Truck of America, a subsidiary of Isuzu Motors, Hino Trucks USA, a subsidiary of Hino Motors, and Nissan Diesel America, a subsidiary of UD Trucks (UD).